Private Blog Networks (PBNs) – Penalty Risk or Google Propaganda?
Private Blog Networks. Three words that get Google reps twitchy, LinkedIn white hats frothing at the mouth, and underground SEOs quietly smiling. Mention them in public and you’ll get a lecture about “best practices” and how it “violates Google’s guidelines.” Mention them in the right Discord server and you’ll find people ranking #1 in ultra […]
Link Exchanges – How To Swap Safely
Link exchanges are the dirty little secret of every white hat SEO you follow on LinkedIn they don’t want their clients ever knowing about. Ask any of them publicly and they’ll say, “You should never trade links. It’s against Google’s guidelines!” Catch them in a Slack group after hours though?They’re trading links like Pokémon cards! […]
How To Index Backlinks in 2025 (And Actually Make Them Count)
You can build the best links in the world. You can get a DR90 contextual backlink sitting pretty in the intro of a page with 40,000 visitors a month… But if it’s not indexed? Google doesn’t care! No crawl = no link juice = no ranking boost. That’s why indexing backlinks is one of the […]
How To Disavow Links & Cleanup Your SEO
Disavowing links is one of the most hotly debated topics in SEO, and it actually spawns more questions most of the time: Should I disavow links? Which links deserve it? Does it even do anything? And the answer to all three of those questions is: It depends… Every website has a link profile. But the […]
Real World Link Building Strategies For ECommerce
Whether you own the site, work at an agency, freelance or are just helping out, going into link building for a lot of ECommerce sites can be very daunting. You could be dealing with seasonal changes, huge competitors like Amazon, Walmart, eBay or any number of other billion dollar corporations that seemingly have all the […]
How To Do Link Reclamation – Reclaiming What’s Already Yours
You spend months (if not years) grinding to get backlinks from decent sites. You finally get a juicy DR 80 link and feel like you’ve finally achieved that link building fairy tale, only to realize six months later it’s vanished into the internet abyss. This isn’t just annoying, it’s lost equity, lost traffic, lost rankings […]
Link Building For Startups – How To Build A Brand & Authority
You don’t have an aged domain, years of authority, or a massive backlink profile. That means even the best content in the world won’t rank unless you start building links strategically. But here’s the good news: Most startups suck at link building. They either ignore it completely or rely on outdated tactics like spammy directories […]