The iGaming (Online Gambling) industry is one of the most competitive niches in SEO. This client was looking to compete for a combination of industries as a cryptocurrency casino operating with a variety of games and accepting a variety of cryptocurrencies.
We provided a full service in which we used a combination of inhouse inventory and custom outreach to find sites that fit the exact criteria of the client. The client would then approve or disapprove of our list, with a 90%+ pass rate, and we would provide the content as well as recommendations on the anchor text chosen for the target pages, which were provided by the client.
TL;DR –
Our approach was laser-focused on authority, trust, and topical relevance.
We built links through a combination of in-house inventory (existing high-authority relationships) and custom outreach, ensuring the links met strict industry criteria:
And the results show for themselves, with links sporadically coming in and traffic never growing to a consistent, quality flow of niche links every month to scale the root authority of the site and help every page perform higher in search.
Before we even sent out a single email, we did a deep competitive analysis of the crypto casino space.
This research gave us a roadmap for link acquisition – We weren’t just randomly reaching out. We focused on the best performing link sources in the niche, breaking them down into three core buckets:
We approached link acquisition from three angles to maximize impact while minimizing risk.
1. Premium Guest Posting & Editorials (65% of Links)
Guest posts were the foundation of this campaign, but not in the traditional “spammy” way most agencies do them.
This is where efficiency meets power. Instead of waiting for new guest posts to index and rank, we placed links in existing, aged content that was already ranking in Google.
Once we had our target list and had spent a few weeks outreaching, it was time to start the final phase, actually building the links…
As we wanted to make sure the link velocity wasn’t going to throw off the site, and as the site had such a small profile previously, we decided to focus on negotiations and timing first.
We made sure we had the best possible pricing for the client across their selection, allowed them to approve from a list and then we arranged which dates the different links would go live – This allowed us to
Our consistent, high-quality link flow completely changed the site’s authority profile.
✅ DR 38 → DR 71 (Significant Authority Boost)
✅ +70 New, Unique, High-Quality Referring Domains in 6 Months
✅ +13,000 Monthly Visitors from Organic Search
✅ +900 New Monthly User Signups
✅ +$85,000 in Additional Monthly Organic Revenue
This hyper targeted approach turned an underperforming site into a top ranking powerhouse that prints money on autopilot in just six months!
Regards,
