This family business had been struggling for years to get any sort of traction with SEO, and had gone through several different SEO agencies and freelancers who had either scammed them or not been able to compete in this high ticket niche.
With competitors dominating the SERPs, they needed an aggressive, ROI-focused SEO strategy that would not only boost rankings but also drive real revenue growth.
They came to us with one goal:
Rank higher, get more traffic, and increase organic sales.
And that is exactly what we did!
TL;DR –
In high ticket ECommerce industries, Google heavily favors authority and trust. If your competitors have been building strong, niche relevant backlinks for years, you need to match or exceed their authority as quickly as possible just to catch up, let alone outscale.
We built a 150 link campaign over just 3 months by focusing on:
Before we built a single link, we analyzed their competitors’ backlink profiles to identify:
📌 Where their strongest backlinks were coming from
📌 What anchor text strategy they were using
📌 What types of content were earning them links
This research mapped out exactly where and how we needed to build links to outperform them.
We executed the link-building campaign through a three-tiered approach:
1. Premium Guest Posting & Editorials (55% of Links)
Guest posting was the core strategy because it allowed us to:
🔹 Example Link:
A DR 72+ industry blog published an article on “The Future of [Client’s Industry] Going into 2025”, featuring a dofollow, contextual link to the client’s best selling product category page.
2. Niche Edits & Link Insertions (35% of Links)
Once we had our target list and had spent a few weeks outreaching, it was time to start the final phase, actually building the links…
As we wanted to make sure the link velocity wasn’t going to throw off the site, and as the site had such a small profile previously, we decided to focus on negotiations and timing first.
We made sure we had the best possible pricing for the client across their selection, allowed them to approve from a list and then we arranged which dates the different links would go live – This allowed us to
3. High Authority Directories & Local Listings (10% of Links)
Most SEO agencies ignore industry specific directories, but in high ticket niches, they still drive referral traffic AND SEO value.
And as you can see from the referring domains chart below, we’ve been able to significantly boost the acquisition velocity to new, all time highs where no other agency had even considered a well researched and rounded link building campaign.
This highly targeted, authority driven approach turned a struggling family business into an SEO success story, and they’re now on track for even greater growth when the next algo update rolls around.
Regards,
