Toxic Backlinks: What Are They And How to Find Them?

Toxic backlinks won’t always hurt your rankings but patterns will. Here’s how to find spammy links, understand the risk, and know when to take action.
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We all know that toxic backlinks are low quality, spammy links that can harm your website’s SEO.

You know what I’m talking about: DR 0 .xyz domains about pet grooming with 0 traffic that for some reason link to your gaming site with “best crypto gaming site” anchor text.

But do they actually matter? Does Google ignore spam links, or do you need to be constantly removing them so you don’t get penalized?

I get this question or something similar regularly on Twitter (now X…not used to it yet) or in my live webinars at PressWhizz. It’s always one of the following:

  • What do toxic backlinks look like?
  • Will spammy links result in a penalty?
  • How do I recognize spam links in my Ahrefs?
  • Should I disavow this DR 12 link from (insert country) with (insert traffic) and (insert referring domains)?

The answer I always give is…

You probably do not have to disavow toxic backlinks if you only have a few of them or you haven’t engaged in blatant link manipulation. But patterns of manipulation will hurt your SEO, and you should clean up your backlink profile (and link building strategies) to prevent issues.

In other words, a single toxic backlink won’t hurt you. And a bunch of bad backlinks built separately over time probably won’t hurt you either. But blatantly engaging in manipulative link building tactics, like buying 100 links from a legit link seller on Upwork, probably will.

Anyways, spammy backlinks are an extremely controversial topic, so today I’m going to set the record straight. No fluff. Not selling you anything. No BS. Just real expertise from two decades of experience in the link building world.

I’m going to cover everything you need to know about low quality links and whether or not they hurt your website. Toward the end, I’ll show you how to identify and get rid of them before they cause a problem.

 

Toxic backlinks are spammy, manipulative, or otherwise low quality backlinks pointing at your site that could negatively impact your search engine rankings. 

They’re the kind of links that search engines like Google tend to flag as part of an unnatural link profile. They can hurt your rankings, drag down your domain authority, and in the worst cases, get you slapped with a manual penalty that takes months to recover from.

Some examples of toxic backlinks include: 

  • Weird TLDs: This shouldn’t be a major issue if it’s just a few links, but if your link profile is suddenly full of .xyz, .info, .top, .loan, .click, and .tk domains, it could be a problem. Again, it depends. If they are just tier 3 links supporting your web 2.0 tier 2 links, it’s probably fine.
  • Link Farms or PBNs: Everyone knows PBNs are one of my favorite black hat link building techniques, but if they’re low effort public link farms that obviously exist just to sell links, Google may see them as toxic backlinks. Check for similar layouts, hundreds of outbound links, identical themes, and other dead giveaways of low quality PBNs.
  • Spam Websites: Links from websites full of AI generated slop, duplicate content, or thin pages that exist purely to host outbound links and nothing else.
  • Automated Spammy Links: These are classic junk blasted by bots/tools like auto generated blog comments, forum profiles, or fake casino pages.
  • Exact Match Anchor Text: Exact match anchors aren’t inherently toxic, but excessive use at scale is risky. Overuse of exact match anchors is one of the clearest signals of manipulative link building. When a backlink profile is heavily stacked with money keywords instead of branded or natural anchors, it creates an unnatural pattern that can trigger spam filters and algorithmic suppression. This becomes even riskier in aggressive niches like iGaming, loans, crypto, and affiliate SEO. 

So where do toxic links come from?

The most common sources are negative SEO attacks, purchased link “packages”, and low quality SEOs or agencies who have no clue about link building spraying and praying links like it’s 2012. I want to be very clear that there’s nothing wrong with paid links, but if you buy packages of links from spammers, that could be an issue.

Anyways, the source of the links doesn’t really matter. I’ll get into the most common sources at the end of the article if you’re interested. 

Wherever your spammy links came from, the question is now “how do you get rid of toxic links?”….or “do you even have to get rid of toxic links?”.

Let’s answer that now…

No, you don’t have to remove toxic backlinks in most cases. Google ignores the vast majority of spammy and low quality links automatically, so they won’t tank your rankings in the search engine results pages.

But there are a few cases where I recommend you always remove toxic backlinks. Common cases where you should disavow toxic backlinks include:

  • Negative SEO attacks
  • You’ve received a manual penalty and need to recover
  • There’s a history of manipulative patterns (aka, building low quality links at scale)
  • You’ve inherited a spammy link profile from a previous SEO/agency or the client bought hundreds of Fiverr links because he saw a Reddit thread in r/SEO telling him to do so

That’s it!

If you just have a few low quality links or notice your anchor text profile isn’t perfect, you don’t need to spend an entire weekend disavowing every spammy link in your profile.

This is a complicated topic, so let me elaborate.

Toxic backlinks are one of the most controversial topics in SEO, and the answer depends on who you ask. Disavow tool sellers will tell you that every link with a DR under 20 is plotting against you and you need their $499/month service immediately. Google will tell you the opposite. 

For once, I actually agree with Google here. I know, it’s crazy. Google usually ignores spammy links and won’t hold it against you, but not always.

Let’s take it from the top.

Here’s John Mueller, saying that you don’t need to disavow links unless you paid for them:

There’s nothing wrong with buying links. I oversee thousands of link placements per month for our 4,000+ active customers. Not a single one has complained about Google penalties. Buying links works. 

But John is right about not needing to disavow links unless there’s a pattern. More on that in a bit…

Here’s more guidance on disavowing backlinks from Google’s Webmaster Guidelines:

In my experience, a few low quality links are not only not bad for you, but they can actually help you because they make your link profile look more natural. I know, this is also crazy.

Let me explain…

Google has spent the last decade getting good at ignoring junk links. Penguin 4.0 was the moment Google stopped demoting sites for spammy backlinks and started just devaluing the links themselves.

On top of Google actually doing something right for once, disavowing can also hurt you. A lot of incoming links that look spammy at first glance could actually be passing ranking juice. That random DR4 blog you’ve never heard of might be sending you 1% of your ranking equity for a competitive keyword. It’s impossible to say. You don’t want to ignore a link that could actually be helping you. 

What Google actually penalizes are patterns of manipulation done at scale. If you buy some links from a well constructed PBN, nothing will happen. But a sudden spike of 200 links with exact match anchors from sites that are obviously link farms could cause a serious problem. 

See the difference?

The bar for getting actually penalized is higher than most people think. You have be blatantly manipulating things at scale for Google to notice.

So put down the disavow file. Or at least put it down most of the time.

There are a handful of scenarios where you should remove toxic backlinks:

  • You’ve got a manual penalty: If Google sends you a manual action notice in Search Console for unnatural links, you have to clean your link profile. There’s no working around it. Disavow the bad links, submit a reconsideration request, and wait a few days.
  • You’ve been hit by a negative SEO attack: Negative SEO attacks are instances like that sharp 48 hour spike of referring domains we talked about earlier. It sucks, but you have no choice but to disavow the links. Google claims to ignore links and recognize these attacks, but it’s not nearly as good as it claims to be. I’ve seen negative SEO attacks destroy a site before.
  • You built links too fast and too dirty: If you went on a Fiverr bender and bought 500 links in a month, your profile is now a red flag waving at Google’s spam team. 
  • You inherited a low quality link profile: A lot of sites inherit absolute garbage from previous SEOs, like spam blasts, overcooked exact match anchors, Fiverr junk, hacked links, and fake guest posts. Google might ignore some of it, but enough accumulated garbage will drag you down. Before scaling links or content, you need to clean the profile up and stop pouring authority into a leaking bucket.

TL;DR: Toxic links aren’t ideal, but they won’t ruin your site unless it’s a massive negative SEO attack or your profile is full of them. And you definitely don’t need to spend your weekends disavowing bad links in most cases.

Yes, low quality or unnatural links built at scale to manipulate your search engine rankings can trigger manual actions, negative search engine ranking impacts, or algorithmic downgrades from Google. However, individual low quality or unnatural links probably won’t get you penalized. Google’s algorithms mostly ignore spammy links automatically, and a few weird or spammy domains in your profile aren’t going to trigger a manual action. 

The key thing you need to understand here is that low quality links probably won’t trigger a “penalty”, but patterns of link manipulation almost certainly will reduce your SEO rankings via a system of internal quality ratings that Google uses to evaluate websites.

Let me explain more about spammy links, why they don’t always lead to penalties, and Google disinformation. 

Long story short, you don’t have to worry about penalties (usually). Instead, you should be worried about suppression.

First, every site on the internet has weird links pointing at it. It’s just a fact of life on the web. It makes no sense for Google to destroy everyone’s business just because of some junk links. If they did, there’d be no websites left to rank.

So they mostly ignore them. However, it’s not perfect like they claim…

Google’s official stance is that they just ignore these low quality links. For the most part, they do. But I know from my own experience in the link building industry (which is essentially gospel at this point) and from Google’s own DOJ testimony that websites with spammy link profiles get demoted.

We learned from the DOJ leak that Google uses the following internal quality rating tags:

  • SiteAuthority: This is your site level authority influenced by many things, including backlink trust.
  • PageRankNS: Despite Google saying that links matter less, this metric, which relies on seed site authority and authority inheritance, proves otherwise.
  • BadBackLinksPenalized: The name literally says it. You might not get a “penalty”, as in you’re banished from the SERP, but it will dampen your rankings.

So even though Google claims that links matter less and you shouldn’t worry about low quality links, you need to actually look at the data, because Google is full of it (I’m not going to curse because it brings bad luck).

I’ve seen firsthand over the last two decades:

  • Sites with diversified anchors survive updates
  • Sites relying on aggressive exact match anchor tactics are volatile
  • Clearly engineered link profiles might produce decent results at first, but they eventually cause you to hit a plateau or get you #rekt during an update
  • Low quality links causing traffic to slowly drop off when the site was previously performing well

Here’s an example of a website with solid content but with thousands of links from irrelevant websites, sites with no traffic and few to no referring domains, and weird exact match anchor text:

Notice that the referring domains stay constant, but the traffic keeps dropping off. Unless there’s another clear explanation (I checked. There’s not), then this is a clear sign that toxic links are downgrading your site.

Let me summarize my point here…

Most of the time, Google is pretty good at ignoring spammy backlinks. A handful of toxic links from places you’ve never heard of won’t tank your search rankings because Google filters them out.

What Google won’t ignore is a pattern, and some sites have learned that the hard way. If you truly spam the hell out of your site and build thousands of low quality links overnight, you could get a real penalty or have your site downgraded, which will cause your site to lose traffic or hit a plateau.

OK, you know that you sometimes need to find and remove toxic backlinks. So, I’m going to show you how to do it using different tools that are probably already in your arsenal.

Here’s how to identify toxic backlinks as part of your backlink management routine, using the tools you probably already pay for.

Ahrefs is the first place I go for a backlink audit.

It’s the best tool on the market for spotting unnatural link growth patterns and spammy anchor text, which are exactly the two things you care about when hunting for toxic links.

Common SEO wisdom says to look for low DR or DA sites or sites with 0 traffic. By the way, read up on domain rating vs. domain authority if you aren’t familiar. This is vital to understand when link building, whether you’re doing white hat link building or black hat.

That’s BS. Yes, those things could indicate spam, but alone, they aren’t enough to make a link toxic, let alone get you a penalty.

Instead, look for patterns and signs of manipulation at scale, like:

  • Manipulative anchors
  • Multiple sites with the same themes
  • A large amount of sites with low traffic and no ranking keywords
  • Link farms that link out to casinos, crypto, CBD, etc.
  • Spammy link placement
  • Massive link spikes
  • AI generated sites with 0 value

Here’s what to do…

Open Site Explorer, plug in your domain, and head to the Backlinks report:

Click the “Best Links” dropdown at the top and switch it to “Low Quality Links Only“:

Now you’re looking at all of your potentially toxic links.

From there, sort by DR ascending or organic traffic, scan the anchor text column, and apply the “One Link Per Domain” filter so you’re not drowning in 5,000 sitewide footer links from the same junk PBN:

After I do a quick scan here, I normally look at the Anchors tab. If you see exact-match commercial anchors you didn’t build (especially in languages you don’t operate in), that’s either a negative SEO attack or your old SEO agency was an idiot.

Here’s how to really take this to the next level.

Set your domain rating filter from 0 – 20 to find the lowest quality sites, then filter down for sites with 0 – 10 traffic to get even lower quality results from there. Traffic and DR aren’t the only things that matter, but they’re a good start.

Export all of that to a CSV and then pop the sheet into AI and ask it to analyze the anchor text and to add everything into buckets: Exact match, partial match, branded, and no match. Go through the data it provides and see where things might be spammy.

Here’s something my GPT spat back at me that would need my immediate attention if this were my site: Spam anchors, exact match, and foreign language anchors. 

Here’s what GPT is telling me:

This isn’t bad if it’s done naturally, but when overdone, it’s a problem. Also, this site has quite a few spammy anchors:

GPT estimates that these account for about 15% of the backlink profile, which is quite risky.

Anyways, don’t overcomplicate this. If you have a real toxic link problem, it’ll be obvious in 30 seconds. If you have to squint at the data to find issues, you don’t have a problem.

Semrush is good for toxicity scoring and link velocity tracking, which makes it one of the best tools for spotting attacks and sudden spikes.

Let me just say this first before we proceed: Semrush’s toxicity score is a good 10,000-foot view metric for filtering and quick analysis, but it’s terrible as an absolute truth metric. What I’m saying is don’t just go “oh, high toxicity score! DELETE!”.

Semrush’s toxicity score often flags totally harmless or even helpful links (such as tier 3 forum comments) as toxic. And many times, links they flag as toxic are totally ignored by Google and don’t require you to disavow. But for obvious garbage at scale, it’s very helpful.

OK, moving on…

Open the Backlink Audit tool, plug in your domain, and run a full scan. 

Once it crawls (takes a few hours), you’ll see each link assigned a Toxicity Score from 0-100. Filter by 60+ to surface the obvious junk fast.

You’ll see something like this:

Don’t take the Toxicity Score at face value. Use it as a starting list rather than a verdict.

Another useful part of Semrush I love is the anchor text breakdown. It buckets your anchors into Branded, Money, Compound, Naked, Empty, and Generic classifications. In general, if your “Money” anchor percentage is too high for your niche or your profile looks engineered, I recommend taking action to correct it.

You need to be careful, though. SEO is niche dependent. 

For example, 20% exact match anchor text for a local plumber might be a one way ticket to Penaltyville, whereas an iGaming site can survive with tons of “best online crypto betting site” anchors because the entire niche is like that. So as always, use these metrics as a tool to help you make a decision rather than the absolute truth.

Semrush also has a built in option to send flagged links straight to a disavow file. If I were you, I’d pretend that button doesn’t exist. 

OK, the last tool I’ll cover is Moz. Moz isn’t as good as Ahrefs or Semrush for backlink analysis, but its Spam Score feature is genuinely useful when you need it.

Spam Score is a percentage rating Moz assigns each linking domain based on 27 signals like low MozTrust, suspicious TLDs, low link diversity, and pages with high external link counts. Anything in the 31-60% range is worth a closer look. 

A score above 60% is normally correlated with heavily manipulated or low trust sites, but as always, context matters a lot. Sometimes, high quality sites like legit PBNs can score high, so you don’t automatically want to burn those links (isn’t SEO fun?).

Don’t just “Moz say bad. Disavow.”

This is also why humans are still needed even though AI tools keep getting better.

Open Link Explorer, plug in your domain, head to the Inbound Links report, and filter by Spam Score (high to low). The worst offenders surface immediately, and Moz lets you bulk export the list for further review. Again, DO NOT just disavow. You need to dig into the data yourself and see what’s going on.

And, as always with toxic links, you’re looking for manipulative patterns rather than a single group of low quality links.

Use Moz if it’s all you’ve got.

There’s an entire industry of “toxic backlink checker” tools like SE Ranking, Sitechecker, CognitiveSEO, and a hundred shadier ones that’ll spit out a PDF with a scary red number on it.

My advice? Never use them, even if your life depends on it.

None of these tools actually provide what really matters when checking for spammy backlinks: Context.

These tools all use proprietary “toxicity scores” based on metrics like DR, TLD, link velocity, and anchor distribution. Lots of impressive-sounding SEO jargon, so you’d think they’d work.

Well, they don’t.

The problem is that Google doesn’t care about any of those metrics in isolation, as I’ve said probably a million or so times in this article.

A DR10 blog from a real local business is fine for local link building. A DR70 expired domain that now sells guest posts to crypto sites is probably not. The tool can’t tell the difference.

Besides, Semrush already has a Toxicity Score built into its Backlink Audit, and it works better than most standalone checkers I’ve tested. If you’ve already got Semrush, you’ve already got a toxicity scoring tool.

What ends up happening is people run their domain through one of these checkers, get a “73% toxic” score, panic, and disavow half their backlink profile (or worse, pay some scammer $3,000 to do it). 

Then their rankings drop because they just disavowed legitimate links the tool flagged as junk.

As you can see in the following screenshot, these tools get very aggressive with their rating style:

Remember, the links themselves aren’t the problem. The patterns are.

Google Search Console Can Help

Google Search Console is free, pulls data straight from Google, and is worth checking even after you’ve audited with Ahrefs or Semrush.

Open the Links report and look at External links. You’ll see three useful breakdowns: Top linking sites, top linked pages, and top linking text (your anchor text distribution from Google’s perspective).

Export the full list, scan for sites you don’t recognize, and pay attention to anything with thousands of links to your domain. That’s almost always a sitewide footer from a junk site.

GSC’s data is incomplete (Google only shows you a sample), so it’s not a replacement for the paid tools. But it can still help you identify toxic links that Google associates with your site. 

More importantly, GSC is the one corner of the internet where Google will actually tell you to your face that you’ve been bad. Head to “Security & Manual actions” in the left sidebar and click “Manual actions”. If it’s empty, you’re fine.

If it isn’t, that’s where you’ll see exactly what they flagged and what they want fixed before they’ll consider letting you back into the SERPs.

Note: I want to make it very clear that manual penalties are far more rare than they used to be. What is more common is algorithmic suppression and devaluation, meaning you are getting pushed further down the rankings or plateauing. Keep an eye out for your rankings hitting a wall.

Next up, let me show you how to disavow toxic backlinks step by step. The whole process takes about 10 minutes if you know what you’re doing, so let’s get to it.

Step 1: Build Your Disavow File

Open a plain text editor like Notepad or TextEdit and create a simple .txt file. Add one entry per line. In most cases, you’ll want to disavow entire domains using this format: domain:example.com

If you only want to disavow a specific page, use the full URL instead. You can also add comments using # to leave notes for yourself about why certain domains or link clusters were added.

Here’s an example:

Make sure to save this as disavow.txt.

Head to search.google.com/search-console/disavow-links. Make sure you’re logged into the Google account that owns your Search Console property.

Step 3: Select Your Property and Upload

Pick your domain from the dropdown, click “Disavow links,” and upload the .txt file. That’s it. You’re done.

A few things to remember about disavowing links:

  • Disavow files replace each other. If you upload a new file, it overwrites the old one. Always upload your full list, not just additions.
  • Google can take weeks to process changes.
  • If you’ve got a manual action, also submit a reconsideration request in GSC after disavowing.
  • If you don’t have a manual action, you’re done. Walk away. Don’t keep tweaking the file.

Before you disavow anything, Google technically wants site owners to try to remove the links manually. In practice, this is mostly theater, but it’s worth a shot for the highest priority targets.

Pull your toxic link list from Ahrefs and focus on indexed domains with real traffic and obvious manipulative placements. Those are the only ones worth your time. Find the contact info on each site (look for a contact/About page) and send a polite removal request.

Here’s what I would send them:

Hi, I noticed your site links to [yourdomain.com] from [URL]. We’re cleaning up our backlink profile and would appreciate it if you could remove the link. Thanks.

Keep it short, don’t threaten anyone, and definitely don’t offer money to remove the link. 

This step exists mostly so you can show Google you tried, which matters for reconsideration requests after a manual action. If there’s no manual action, outreach is usually optional unless the links are clearly manipulative or actively harmful.

Okay. You know what toxic backlinks are, you know when to actually worry about them, and you know how to disavow them. Crisis averted.

So how did you end up with them in the first place? Let’s look at the main culprits.

Negative SEO Attack

A negative SEO attack is when a competitor blasts thousands of toxic links at your domain to try to get you penalized. They’re rare and they should be ineffective…in theory. Google is better at ignoring them than most people think, but large scale attacks can still hurt vulnerable sites. 

Here’s a recent post from Jason Hennessey on how his law firm client got hit by a negative SEO attack:

You can usually spot a negative SEO attack from a mile away. It looks like a flat referring domain count for months, then a sharp vertical spike where hundreds or thousands of new sites link to your domain in 24-72 hours. The links are usually low DR, foreign-language, with absurd anchor text like “buy viagra cheap” or “best casino bonus 2026.”

This is what I’m talking about:

If you spot the pattern early, disavow the attacking domains in bulk. If your website’s search engine rankings haven’t moved, you can also just ignore it, especially if your existing link profile is healthy.

What you shouldn’t do is panic-disavow everything new in the past 30 days. You’ll catch legitimate links in the crossfire.

Redirects

If you’ve ever bought an expired domain and 301’d it to your money site, the toxic links pointing at the redirected domain effectively become links to your site.

Same goes for old domains you used to own. If you owned mybusiness2014.com, redirected it to mybusiness.com, and mybusiness2014.com was full of junk from years of neglect, that junk is now in your link profile.

Audit any domain redirecting to yours the same way you’d audit your main domain. Pull the backlinks and scan for garbage. If the redirected domain’s link profile is more toxic than valuable, kill the redirect.

Directory submissions used to be a legitimate link building tactic. In 2008.

These days, the free general directories that accept any URL with a pulse are auto generated link farms that Google has been ignoring for over a decade. 

The agencies still selling “DA50+ directory submission packages” as white hat link building are either lying to you or to themselves. And for some reason, beginner SEO courses still teach this as a starting strategy, which is why these directories are still online collecting submissions from idiots who have been tricked out of their money (ok, enough ranting). 

These are the type of directories I’m talking about:

If your link profile is full of sites that look like this, your old SEO agency was useless, and Google ignored these links the moment they were placed.

And to be clear, I’m not lumping every directory into the same bucket.

Yelp, BBB, Yellow Pages, Crunchbase, G2, Trustpilot, your local Chamber of Commerce, and industry specific directories run by actual humans are still worth getting listed on, especially for local SEO.

But a spike from freedirectoryforidiots.com adds zero ranking value and just enough footprint to make Google’s spam team curious.

Buying links is not the problem. But buying hundreds of links from Fiverr? Yeah… have fun spending 100x more cleaning all of that up in a few months. There’s really no reason to be buying that many links anyway. When you’re trying to determine how many links you need for your site, you should always benchmark against competitors. Don’t build double what they’re building. There’s 0 reason to.

Just look at this. A quick search for “buy 10k backlinks” on Fiverr pulls up sellers offering thousands of “high quality” links for about 10 Euros. If you see this type of offer, run:

They’re running automated software (GSA, XRumer, ScrapeBox) that blasts your URL across blog comment sections, forum signatures, hacked WordPress sites, and PBNs they bought for $5 each.

You’ll get the link count they promised, technically. But they’ll be worthless or actively harmful.

If you want to buy links (and you should, despite Google’s whining), read my guide on how to buy backlinks the right way. Basically, buy from real services that place real links on real sites with proper editorial standards. Yes, that costs more than $15 for 100 links. There’s a reason for that. While you’re at it, don’t waste your time playing guessing games. Just choose from one of my best places to buy backlinks instead.

Final Thoughts

There’s one thing I want you to take away from this article: A small number of low quality backlinks is nothing to worry about. Everyone has them. They’re part of a normal link profile. Don’t go crying to Google, begging them to disavow a spammy link just because a toxic link checker box turned red.

What Google looks for are scaled abuse patterns with clear anchor text or link manipulation patterns. Massive link spikes, hundreds of links from the same low quality sites, unsustainable link velocity, spammy anchors en masse…that’s the type of stuff that will get you penalized.

Toxic backlinks are an extremely controversial topic, and one where neither side of the aisle is accurate. And to make things worse, neither side has your best interests at heart.

On one side, Google claims they ignore low quality links, so you have nothing to worry about. Yet for some reason they still have a disavow tool and guidance on how to disavow (strange how that works..). Clearly, they aren’t that good at it.

On the other side, SEOs and disavow tool sellers want you to be afraid of toxic links, so you pay them money for literally doing nothing (or worse, harming your site).

And it doesn’t help that all of the advice on toxic links out there says the same regurgitated “low DR link farm” garbage.

What you really need to know about spammy links are the following key points:

  • Patterns of manipulation matter. Not a few bad links
  • Google ignores most spammy links, so you don’t have to worry too much
  • Metrics like DR don’t matter without context. Low DR does not automatically equal bad
  • Your niche matters too. What are competitors doing? What do their link profiles look like?
  • Manual penalties are rare. But algorithmic suppression is common. Have you noticed rankings going down without another logical explanation? It could be your links
  • Only disavow when there’s mass abuse, negative SEO attacks, manual actions, or you’ve inherited a low quality link profile

My last piece of advice: Always be monitoring your link profile and checking for link sources, site quality, and anchor text. If you start to notice patterns, be on alert.

I wish you luck.

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