The casino affiliate industry is one of the most ruthless arenas in SEO. With high CPCs, aggressive competition, and Google’s frequent algorithm updates, only the strongest sites survive and more importantly, profit!
Our client, a casino affiliate site, wanted to scale organic traffic and increase affiliate commissions by dominating high-intent keywords related to online casinos, crypto gambling, and sports betting.
With a solid content base already in place, they needed pure link power to compete at the highest level. That’s exactly what we delivered.
TL;DR –
A casino affiliate site lives and dies by authority and trust. Google doesn’t want to rank thin, spammy affiliates, it rewards sites with a strong backlink profile from real, niche relevant sources that have gained authority over time.
Our campaign focused on:
Though we went slightly further with this campaigns page selection, in that we actually had the client create new pages that we could use as relevancy matches for links they wouldn’t usually be able to get!
As an example, let’s say you got the opportunity to build a link from the BBC Food Blog to your casino site, well how the hell would that work?! Did you know that Gordon Ramsay licenses Hell’s Kitchen slots, which you can add to your own casino for a royalty! THE perfect relevancy match page to get a link from the biggest food blog in the world…
As a result, the site went from a very slow, gradual gain of links, authority and traffic to a much faster paced and consistent level of link building. You’ll be able to see this reflected in the referring domain chart:
Total Cost of Campaign: $115,000 (Still Ongoing, More Growth Expected!)
This campaign is still ongoing, and we’re already scaling beyond the original revenue goals. With the right budget, execution, and link-building expertise, any casino affiliate can turn into an SEO powerhouse.
Regards,
