Local Site +162% Organic
Traffic in 6 Months

CASE STUDY THREE - 2025 SERIES

Local SEO isn’t just about Google My Business Profiles and directory citations anymore… If you want to dominate your city or even state, you need high authority, geo relevant links pushing your site above the competition!

Our client, a local business in a highly competitive niche, was struggling to get off the ground, and had never broken into the top 3 search results for their most valuable keywords. They had a well optimized site, strong local presence, and a solid service offering, but they were getting outranked by bigger brands with stronger authority and local directories like Yelp.

They needed a link building campaign that focused on local relevance and authority, and that’s exactly what we delivered!

TL;DR –

  • +60 New, Unique, Geo Relevant Referring Domains over 8 Months
  • +3,900 Visitors Per Month
  • ~60 New Leads Per Month
  • Total Cost of Campaign: $9,000

Google’s local algorithm is heavily influenced by backlinks, but not just any backlinks.

Our campaign was designed to build strong geo-relevant authority while also increasing topical relevance to boost rankings for high-intent local searches (e.g., “best [service] in [city]”).

Geo-Targeted Links

Focused on tier 1 markets like the US, UK, and Canada ONLY.

Industry Specific Relevance

We also picked a handful of the top sites in the industry nation wide, and made sure the client had links from all of them.

Dofollow, Contextual Links

 Links inside high-value content, not just profile or directory links.

Steady Link Velocity

Natural growth over 8 months to avoid algorithmic penalties, especially when competing in a much smaller niche than most of our national or international campaigns.

The Results

  • +60 New, Unique, Geo-Relevant Referring Domains Over 8 Months
  • +3,900 Monthly Organic Visitors (and growing)
  • ~60 New Leads Per Month
  • Total Cost of Campaign: $9,000

Why This Campaign Worked

Local SEO is STILL Link Driven

Google prioritizes authoritative, local backlinks for ranking local businesses.

Geo Relevance Matters More Than DR

A DR 40+ link from a local news site is more valuable than a DR 90 link from an irrelevant source.

Local PR & Features Are Underrated

Getting mentioned on city blogs and industry sites drives SEO as well as referral traffic that could lead to some serious contracts.

This campaign is still ongoing, and with the momentum we’ve built, the client is now considering expanding into new service areas and has referred several other businesses to us as well.

Regards,