Link exchanges are the dirty little secret of every white hat SEO you follow on LinkedIn they don’t want their clients ever knowing about. Ask any of them publicly and they’ll say, “You should never trade links. It’s against Google’s guidelines!” Catch them in a Slack group after hours though?They’re trading links like Pokémon cards! […]
You can build the best links in the world. You can get a DR90 contextual backlink sitting pretty in the intro of a page with 40,000 visitors a month… But if it’s not indexed? Google doesn’t care! No crawl = no link juice = no ranking boost. That’s why indexing backlinks is one of the […]
Disavowing links is one of the most hotly debated topics in SEO, and it actually spawns more questions most of the time: Should I disavow links? Which links deserve it? Does it even do anything? And the answer to all three of those questions is: It depends… Every website has a link profile. But the […]
Whether you own the site, work at an agency, freelance or are just helping out, going into link building for a lot of ECommerce sites can be very daunting. You could be dealing with seasonal changes, huge competitors like Amazon, Walmart, eBay or any number of other billion dollar corporations that seemingly have all the […]
You spend months (if not years) grinding to get backlinks from decent sites. You finally get a juicy DR 80 link and feel like you’ve finally achieved that link building fairy tale, only to realize six months later it’s vanished into the internet abyss. This isn’t just annoying, it’s lost equity, lost traffic, lost rankings […]
Since guest posting became the #1 link building technique in the SEO industry well over a decade ago now, the number of sites that accept free submissions has shrank substantially and the amount of bloggers asking to get paid (I mean, you can’t blame ’em) for a guest post on their site has gone through […]
Let’s get one thing straight: Google still runs on links. Yeah, they’ll parade around with their E-E-A-T, NLP updates and pretend like brand, content quality, and user intent are the “real” ranking factors… But without links, you’re competing against an algorithm that has become reliant on them to do everything from anti-spam to validating entities […]
You don’t have an aged domain, years of authority, or a massive backlink profile. That means even the best content in the world won’t rank unless you start building links strategically. But here’s the good news: Most startups suck at link building. They either ignore it completely or rely on outdated tactics like spammy directories […]
I’ve been in the SEO industry for nearly two decades at this point, and I can’t remember a year where I didn’t see a headline, tweet or forum post claiming that Google had completely neutralized all forms of link building with the godlike algorithm. And it doesn’t help the story that Google’s own engineers and […]
Sites from 90% resellers and maybe 10% publishers, if you’re lucky!
Everyone and their dog is marking up guest posts by 3x-5x. Service providers are rinsing agencies for low quality placements while pocketing absurd margins.
