A Guide To Competitor Link (Backlink) Analysis
Since Google baked consensus into the algorithm, prioritized certain domains in a topics linkgraph and started moving more and more towards AI, understanding what domains power your industry’s rankings has become more important. By reverse engineering what’s already working for the sites outranking you, you skip the guesswork and get a front row seat to […]
Toxic Backlinks – How To Find & Fix Them
They don’t make noise, they don’t trip alerts in GSC, and they don’t show up on your radar until it’s too late… But yes, toxic backlinks do exist and they very well could be harming or even tanking your sites rankings. Negative SEO, spammy link building services, rogue link insertions… it doesn’t matter where they […]
Local Link Building Strategies For SEO
I am not a Local SEO expert, but I am friends when some of the worlds best and I’ve still seen my fair share of success ranking family and friends businesses. Local link building isn’t just about profiles and citations anymore, though they are still a part of it. It’s about dominating hyper targeted SERPs […]
Private Blog Networks (PBNs) – Penalty Risk or Google Propaganda?
Private Blog Networks. Three words that get Google reps twitchy, LinkedIn white hats frothing at the mouth, and underground SEOs quietly smiling. Mention them in public and you’ll get a lecture about “best practices” and how it “violates Google’s guidelines.” Mention them in the right Discord server and you’ll find people ranking #1 in ultra […]
9 Best HARO Alternatives
HARO was taken out back by Cision and quietly put down in late 2024, but was recently sold to Featured.com on April 15th which promised a comeback today, April 23rd! I’ve been checking my inbox for most of today to see what this new version (or if it’s more of an absorption) looks like. And […]
Link Exchanges – How To Swap Safely
Link exchanges are the dirty little secret of every white hat SEO you follow on LinkedIn they don’t want their clients ever knowing about. Ask any of them publicly and they’ll say, “You should never trade links. It’s against Google’s guidelines!” Catch them in a Slack group after hours though?They’re trading links like Pokémon cards! […]
How To Index Backlinks in 2025 (And Actually Make Them Count)
You can build the best links in the world. You can get a DR90 contextual backlink sitting pretty in the intro of a page with 40,000 visitors a month… But if it’s not indexed? Google doesn’t care! No crawl = no link juice = no ranking boost. That’s why indexing backlinks is one of the […]
How To Disavow Links & Cleanup Your SEO
Disavowing links is one of the most hotly debated topics in SEO, and it actually spawns more questions most of the time: Should I disavow links? Which links deserve it? Does it even do anything? And the answer to all three of those questions is: It depends… Every website has a link profile. But the […]
Real World Link Building Strategies For ECommerce
Whether you own the site, work at an agency, freelance or are just helping out, going into link building for a lot of ECommerce sites can be very daunting. You could be dealing with seasonal changes, huge competitors like Amazon, Walmart, eBay or any number of other billion dollar corporations that seemingly have all the […]
How To Do Link Reclamation – Reclaiming What’s Already Yours
You spend months (if not years) grinding to get backlinks from decent sites. You finally get a juicy DR 80 link and feel like you’ve finally achieved that link building fairy tale, only to realize six months later it’s vanished into the internet abyss. This isn’t just annoying, it’s lost equity, lost traffic, lost rankings […]