How To Build & Bait Editorial Links
There has for a long time been a debate in SEO around what editorial backlinks really are, and that’s because they can appear on sites of all different types, shapes and sizes. They can come from newspapers, university announcements, industry publications, manufacturers, niche magazines, trade associations, government resources, authority blogs, charities, research papers, and even […]
The House Always Wins: Google’s Own Case Studies Prove It
I commented on a Linkedin post by Fery Kaszoni last week – The post was about a case study series that Google has been running for a few years on publisher success stories inside search. These case studies aren’t from random hobby bloggers. These are specifically pre-selected “model citizens” that Google can rely on to […]
What is an Unnatural Links Penalty – How To Avoid & Fix Guide
Google still runs on links and with the AI push hoovering up most of Google’s engineering resources, the spam team has never been thinner, the algo never more reliant on blunt trust/authority signals, and SEOs never more incentivized to game it before the cash cow runs dry when they flip the switch on “AI Mode” […]
How To Build Links To An Affiliate Site
I’m going to be very honest with you; Google is STILL actively demoting affiliate sites, and I personally recommend that most people will get better results using parasite SEO unless they themselves own an authority site that can protect them vs. the various updates, classifiers and penalties that have been enacted in an effort to […]
How Many Backlinks Do I Need?
One of the number questions I routinely get asked is how many backlinks do I need to rank for a specific keyword… And there is no magic answer, but my reply is always the same: Go analyze the keyword, the SERP and most importantly, the competitors already taking up the top 3-5 spots. The ONLY […]
Link Building Strategy For New Websites
Launching a new site in 2025 and expecting links to magically appear is like buying gym membership and expecting to wake up with abs. As much as I can dream, it’s not going to happen! And the harsh reality in SEO? Google’s obsession with authority and “real brand” signals has never been stronger, and the […]
22 Types of Backlinks That Rank (And The Ones That Don’t)
Links and your link profile are still the #1 ranking signal, and the first stepping stone to building a quality link profile is understanding the different types of backlinks you have at your disposal – And there are a lot… Most people would take months, if not years to perfect all of them, but you […]
Buy Backlinks & Links – How To Pick The Right Sites
Buying backlinks is probably the worst-kept secret in SEO… Agencies do it. Affiliates swear by it. In-house teams sneak it through the budget as “editorial partnerships.” And despite Google’s documentation disapproval and regular penalty propaganda, the reality hasn’t changed in 20 years: Links are the #1 signal for moving rankings, and the more competitive you […]
Explaining The Tiered Link Building Strategy
Tiered link building isn’t some new hack. It’s been around longer than most of the “SEO gurus” on Twitter have had their sites indexed. But the vast majority still screw it up—or worse, never use it at all. Why? Because they’re obsessed with DR metrics, surface-level backlinks, and jerking off Ahrefs screenshots instead of building […]
Free Web 2.0 Sites Backlink List (High DR, DoFollow, No BS)
If you search up web 2.0 backlink lists, most are going to give you a completely random, DA-sorted list of sites that probably do nothing… And that is why: Most SEOs either overhype Web 2.0s as if they’ll rank local sites like magic… Or dismiss them as outdated, spam tier relics of 2012 that should […]